What we could build next
Your site is built. Here is everything else I can see.
I have put this together as one piece of work rather than a menu, because most of it only pays off alongside the rest of it. Everything in it is written out below so you can see exactly what you would be getting, and so you can tell me if a part of it does not matter to you.
None of this is part of what you have already paid for, and none of it is needed to put your site live. That is still the three steps on the delivery page.
The places that still have your old number
This is the one I would do first, and it has nothing to do with your website.
Your ACG member directory listing is live right now with flee@2nmcx.com on it and a phone number ending 435-4424. I checked it this morning. That directory is where an owner or a general contractor goes to find a commissioning authority who is genuinely certified, so it is one of the few places a stranger with a budget looks you up on purpose. Anyone who calls that number today does not reach you.
Your printed brochure has the same problem, and both of the retired numbers are on it.
Your LinkedIn says 11 to 50 employees in one field and shows eight people in another. A procurement reviewer reads that as a firm that does not check its own paperwork, which is a hard thing to shake off when checking other people's paperwork is the service you sell.
ACG also has you in Woodstock while your own site says Atlanta. Both are true. They should still agree.
I would go through every place your firm appears, write down what each one currently says, and get them all saying the same thing. It is not glamorous and I think it is the highest return of anything on this page.
What I need from you
Either the logins, or permission to request the changes on your behalf. And a decision on which address is the business address.
Photographs of your own work
The site runs on four photographs and they are working hard. Your brochure has more of your own projects in it, but they come off the page at around 400 by 300 pixels, which falls apart the moment one of them goes full width on a screen.
I took three stand-in photographs off the site before I handed it over. One of them had another company's decommissioned hardware in frame with the placard still readable. Anyone who commissions data centers for a living would have recognised it, and on a site whose entire argument is that you check things properly, that is an expensive thing to be caught with.
There are two honest ways to fix it. I can come to a live job and art-direct a shoot, which gives you pictures nobody else has and which no competitor can buy. Or we license a small set and I choose and crop them so they at least do not misrepresent the work. The first is the better of the two by a distance.
While we are on it: Antwan's portrait is soft. I measured it against Freddy's from the same session and Freddy's is fine, so it is not the crop and not the file. The detail was never captured, which means no amount of editing brings it back. One new frame fixes it.
What I need from you
Access to a site where I can photograph safely, and whatever your client confidentiality allows to be shown.
Turning up when somebody goes looking
2N was incorporated in May of last year, so as far as a search engine is concerned you are new. Someone looking for a commissioning authority in Atlanta today finds firms with nineteen offices and a twenty year head start on you.
This is separate work from building the site, and I left it out of the original scope on purpose so you were not paying for it before you needed it. It is the job of finding what your buyers actually type, building pages that answer those things properly, and making sure the AI assistants that now sit in front of search can read you and quote you accurately.
The site is already built for this. The structured data, the headings and the plain-language summary page are all in place, which is most of the unglamorous half.
It compounds, and it is slow before it is fast. If that is not a timeline you want to commit to, say so and we will leave it.
What I need from you
A conversation about which kinds of projects you want more of, and which you would rather stop being asked about.
One sentence about what you actually do
Your site leads with the line from your LinkedIn. It is accurate, and it is close to the sentence a five thousand person firm would write.
When I benchmarked the firms that win work at your size, the strongest single pattern was that they lead with a limit instead of a promise. Something shaped like "the owner's representative for sub-5MW data centers". It reads like turning work away, and that is exactly why it works. An owner with a 3MW build reads it and knows you are the right phone call. An owner with a 400MW build does not spend your afternoon finding out you are not.
I cannot write that line for you, because it is a decision about your business rather than about your website. What I can do is sit down with both of you, work out where the real edge of your practice is, and rebuild the front of the site around it.
What I need from you
Both of you in the same room, and honest answers about the work you want and the work you keep saying yes to anyway.
A page for every project you close out
The site says what you do. The stronger version of it shows what you have done.
As jobs close out, each one becomes a short page: the facility, the systems, the levels you ran, what you found and what it saved. No client names unless they agree to it, and most will not, which is fine. "A 12MW colocation build in metro Atlanta" does the work on its own.
This is what feeds the search work above, so the two belong together. It is also the thing a general contractor reads immediately before deciding whether to call you.
What I need from you
A few sentences per job, whenever one finishes, and a clear line on what your agreements let you say.
The pack a contractor asks you for
Before a general contractor puts you on a bid list they ask for a capability statement. What you do, who is on the team, the credentials, the insurance, the references, the project list. Most firms answer with something assembled in Word that morning, and it shows.
Yours would be the same document as your website, in the format they asked for, and it would land in their inbox within the hour of them asking. Your brochure is the nearest thing you have to one today and it is carrying the wrong contact details, so this replaces it rather than sitting beside it.
What I need from you
Your insurance certificates, and whatever project list you are able to share.
The careers side, if you are growing
The careers system is already behind the site. It collects a resume and the things a commissioning firm actually screens on, and it emails you the lot as an attachment, so the plumbing is done and paid for.
What is missing is the argument. An electrical engineer with real mission critical experience has options, and the page has to say why you instead of the firm with nineteen offices. Founder led, hands on the actual switchgear, your name on the report rather than a project number. That is a genuine pitch and nobody has written it yet.
What I need from you
What you are hiring for, and what the roles pay.
Keeping it current
I mentioned this on the delivery page and it works one of two ways.
Either you send things over as they come up and I quote each one before I start, or we put something ongoing in place that covers the small changes, new project pages as jobs close, keeping everything patched and watching that nothing has quietly broken.
Something ongoing starts making sense once project pages are going up regularly. Before that, sending things over as they come suits you better, and I would rather say so than set up an arrangement you are not using yet.
What I need from you
Nothing, until you want it.
Where the line is
What stays with you
So that none of this is a surprise later, here is the part of the work that is yours or somebody else's rather than mine.
Running the campaigns
If we do the search work, I build what gets found. Paid advertising, the budget behind it and the decision to spend it stay with you.
Anything needing a stamp
I am not an engineer. Every technical claim on your site comes from you or from a record I can point at, and anything that needs a licensed engineer's seal goes to one.
Your filings and cover
Insurance, registrations, licences and renewals stay in your hands. On the prequalification pack I lay out what you give me.
What you charge
I will tell you what your competitors say publicly and how they position themselves. What you charge for commissioning work is your call.
Accounts in your name
Your domain, your email hosting and any photo licences stay in your name and bill to you directly, so you keep control of them whether or not you are working with me.
Saying no
If none of this is useful right now that is a real answer, and the site works exactly as it is without any of it.
If you read nothing else
How this works
Read what is in it and tell me if any part does not apply to you. It is your business, and I would rather take something out than have you paying attention to something you do not need.
I send you one number for the whole thing, before anything starts.
You agree it, then the work starts. Nothing here begins on a guess about what you wanted.
The first one is the only one I would push you on, and only because your ACG listing is telling people to call a number that does not reach you. Everything else can wait until you want it.